The Noticed Engine

For LinkedIn ghostwriting agencies

Ghostwriting is easy once the client has actually talked.

The hard part of writing for a founder is not the writing. It is getting them to say something specific. The Noticed Engine does the asking, so your writers start from what the client said instead of what the website says.

See how it works

A week every ghostwriter recognises.

  1. Monday

    The intake call moves for the third time. The founder is travelling.

  2. Tuesday

    The questionnaire comes back. "Tell us about a turning point in your career" has a one-line answer.

  3. Wednesday

    The writer drafts four posts from the website, a podcast transcript, and guesswork.

  4. Friday

    The client rewrites three of them. "This isn't how I'd say it." Nobody is wrong; nobody had the material.

What happens instead.

A conversation, not a form
The client opens a link and talks. Each question is chosen from what they have already said and what is still missing. They can stop and pick it up later from their phone.
Follow-ups on thin answers
"It was a hard year" gets a follow-up: what happened, what it cost, what they believe now because of it. Two follow-ups at most, then it moves on.
A short question each week
On the days you set, on WhatsApp or email, aimed at the thinnest category. A couple of sentences back is enough. A missed prompt is skipped, never resent.

What the writer opens on Monday morning.

Knowledge items with sources
Facts, beliefs, stories, lessons, frameworks, preferences, and goals, each linked to the message it came from. The quote is always one click away.
Search by meaning
"The time pricing went wrong" finds the story even if the client never used the word pricing.
A voice profile
Rhythm, vocabulary, recurring phrases, and what they avoid, written from their own messages. Not a tone dropdown.
Drafts from chosen items
Pick the items, get a draft in their voice with a photo suggested. Edit, approve, schedule to LinkedIn.

Your name on the door.

Clients get an invitation from your agency, on your subdomain, with your logo and colours. The prompts come from you. If a client asks what software this is, the honest answer is "ours".

A good fit if

  • You write LinkedIn content for founders, executives, or experts on retainer.
  • Your clients answer messages but never sit down to fill in documents.
  • You want the material under your own brand, on your own subdomain.

Not the right tool if

  • You want a tool that publishes without a person approving each post.
  • Your clients want a dashboard. Here they only ever see a conversation.
  • You need content in languages other than English today.

See a real knowledge base before you decide.

Half an hour on a live workspace: an interview, the items it produced, and a post from draft to scheduled.