Story
The pricing call that changed the model
Walked a client through why the retainer was costing them margin, and rebuilt it live.
For personal-brand agencies
Turn what your clients know into content worth their name.
The Noticed Engine interviews founders and executives in their own words, structures what they share, and gives your team a searchable, white-labelled knowledge base to write from.
How it works
1
Invite
Add a client, send them one private link. They confirm a code sent to their email and land in a portal that carries your name, logo, and colours.
2
Interview
A guided conversation, not a form. It asks about the moments behind their expertise, follows up when an answer is thin, and moves on when a theme is covered.
3
Write from it
Every answer becomes typed, traceable knowledge. Search it by meaning, read the client's voice profile, and draft content that sounds like them.
What gets captured
Typed knowledge, every item traceable to the exact answer it came from.
Nothing is summarised away. The client’s own wording is kept beside the structured version, so a writer can quote them rather than paraphrase.
- Facts
- What they do, for whom, and what they have built.
- Beliefs
- The opinions they will stand behind in public.
- Stories
- Situation, complication, action, outcome, lesson.
- Lessons
- What experience taught them, in their words.
- Frameworks
- How they think through a decision.
- Preferences
- Topics, tone, and humour they are comfortable with.
- Goals
- Where they are heading and what they want to be known for.
What you get
Adaptive onboarding
The interviewer plans each question from what is still missing, so coverage builds across dozens of categories without a script.
Search by meaning
Ask “where did they change their mind after a hard experience” and find the story even when no word matches.
Voice profile
Vocabulary, register, recurring phrases, metaphors, and what to avoid, distilled from the client’s own words and exported with their knowledge.
Scheduled prompts
One question a week, aimed at the thinnest part of their knowledge base, answered from their phone in a couple of sentences.
White-label, per agency
Your clients see your brand in the portal, in every email, and in the address bar at your own subdomain.
Private by design
Each agency is a separate workspace and each client a separate knowledge base. Nothing is shared across the line.
Get started
Give your writers something true and specific to say.
Agencies are set up by our team, with your branding in place before your first client is invited.