About
Built inside an agency that needed it.
The Noticed Engine is owned and run by The Noticed Club, a personal-branding agency for founders and executives. We built it for our own clients first.
The problem we had
The Noticed Club writes for people who have plenty to say and no time to say it. Every engagement started the same way: an intake call that got postponed, a questionnaire that came back with three-word answers, and a writer left to guess.
The bottleneck was never the writing. It was raw material. A founder's best stories come out in conversation, one question at a time, with someone asking what happened next. Nobody on the team had ten hours a week to be that someone for every client.
So we built the interviewer. The Noticed Engine asks the questions, follows up when an answer is thin, keeps asking a little each week, and files everything where a writer can find it. The writing still belongs to people.
Who is behind it
Marique du Toit runs The Noticed Club and sets what the interview asks and how the knowledge base is organised. The 38 categories, the follow-up rules, and the standard for what counts as a usable answer all come from the agency's own work with clients.
We are based in South Africa. Agencies use The Noticed Engine from anywhere: prompts go out on WhatsApp or email, and the portal runs on your own subdomain under your own name.
What we will not do
- Publish without a person
- Every draft is edited and approved by someone on your team. Nothing goes to a client's LinkedIn on its own.
- Train models on your clients
- Interview answers are sent to our model provider under terms that do not allow training on them.
- Put our name in front of your client
- The portal, the emails, and the messages carry your agency. Your clients never see ours.
- Lock your data in
- Knowledge base and voice profile export as JSON or readable text whenever you ask.